9. Final Point

 Hi, Guys

It is so quickly that the entire class has finished and the marketing plan also went to the last part. We appretiate to the people who gave us recommendations and participated to the survey. It extremely help us a lot for collecting data and idea to provide a better marketing plan. Based on these information, we create a chart for promoting our product during its life cycle.

We hope all the groups operate their marketing strategies successfully!

8. Compare all home soda makers

Home Soda Makers

SodaStream soda makers are fashionable, fun, sleek and easy to use! SodaStream offers a wide variety of styles and colors to match any kitchen decor. All SodaStream models allow you to prepare great-tasting, fresh, fizzy beverages precisely to your taste - with no bottles, cans, electricity...and no clean-up. As part of our commitment to quality and satisfaction, we offer a 30-day money-back guarantee and a two-year manufacturer's warranty on all new soda makers. 


Also, many people point out that our product cannot be affordable by the group of people who will have interests on the soda maker, such as teenagers, college and university students. They need depend on their parents to pay for the products. However, if the children are really like to drink soda, parents will purchase the product because it will offer a much more healthy state for their children.

The following chart is comparison of all the home soda makers, it can help you choose which machine is the right one for you.

7. SWOT Analysis

SWOT Analysis

We make a SWOT analysis to demonstrate the strengths, weakness, opportunities and threats about our product. This helps us to make our marketing plan and we also hope the following information can give you insight into our product.

Strengths                                                                   

• At-home pop leader
• Big flavor portfolio
• Strong revenue growth
• Cost effective
• Environment friendly
• Overseas market

Weakness

• European concentration
• Small business units
• Competitive market

Opportunities

• Future expansion
• New product lines
• Effective marketing

Threats

• Future competition
• Loss of customer interest
• Headquarter (Israek--Middle East) Volatility

6. Survey

Hey Guys,

We create a survey for collecting detailed information and recommendation for our product. We are very glad to invite you guys respond to the survey and make us improve our marketing strategy.

The link for the survey:
https://docs.google.com/forms/d/1uwbbKMWAXAYlFor75-DfOHcDROTrC0XMbtiiWwG9NK8/viewform?c=0&w=1&usp=mail_form_link


Thank you very much for reaching the survey!

5. Join Our Bubbly Revolution

SodaStream is not just about making healthier soda and saving money, it also gives you the freedom to make a wide range of drinks, allowing you to unlock your creativity and express your imagination.

4. Our Competitors

In 2010, 20% of households in Sweden owned SodaStream machines as of 2010. In early 2012, SodaStream introduced SodaStream Source, a line of soda machines designed with a special emphasis on sustainability. SodaStream major competes with Cuisinart and SodaSparkle, and some other smaller companies.




Cuisinart:Cuisinart is the first Soda Stream alternative from a well known and respected brand name and wide retail distribution since the late 2012. Priced at $72, the machine is in stock now at Amazon, and other online outlets.

Below is a table that I have put together for your convenience in terms of product comparison.

Updated (5th June 2014): Sodastream has further reduced its price and is now even cheaper than cusinart soda maker.

	Cuisinart Soda Maker	Sodastream Soda Maker
Prices on Amazon	USD72	USD81 USD69
Size of CO2 cartridge	Make 16 liters of soda	Make 60 liters of soda
Cost of replacing CO2 cartridge	USD20	USD15
Cost in terms of soda produced	USD1.25 (USD20/5.5)	USD0.25 (USD15/60)
Where to replace CO2 cartridge	Bed Bath and Beyond	Hardware store, Target, Bed Bath & Beyond
Soda favors available	Currently none	More than 60

Sources from: http://bestsodamaker.org/which-is-the-best-soda-maker-cuisinart-soda-maker-vs-sodastream/

Soda Sparkle designed and created in Australia in 2012. The new SodaSparkle is a different style of device as compared to Cuisinart and SodaStream devices: it’s not a countertop appliance, but a smaller contraption comprised of a single-use CO2 cartridge that is screwed into a provided bottle, carbonating its contents. Soda Sparkle is currently sold in over 20 countries, including US, Canada, UK, Italy, Japan, Taiwan, Korea, Australia and New Zealand.

Soda Sparkle Soda Maker	Sodastream Soda Maker
Prices on Amazon	USD50	USD81 USD69
Size of CO2 cartridge	Make 1.3 liters of soda per small cartridge (x24)	Make 60 liters of soda
Cost of replacing CO2 cartridge	USD15	USD15
Cost in terms of soda produced	USD2.73 (USD15/5.5)	USD0.25 (USD15/60)
Where to replace CO2 cartridge	Can't be recharge	Hardware store, Target, Bed Bath & Beyond
Soda favors available	Currently none (Coming up soon)	More than 60

3. Features and Benefits of SodaStream

Features

• Sodastream is present in more than 45 countries and 60,000 locations worldwide
• An alternative to plastic bottles and cans
• Less manufacturing, less transportation, less waste
• 1 SodaStream carbonator makes 60 or 110 liters, equivalent to 170 or 310 aluminum cans
• 1 SodaStream bottle eliminates 2,000 plastic bottles and cans per household from landfills every year

Benefits

• Cost effective: Excluding CO2 costs, making cola at home costs the equivalent of $ 0.15/can
• Health and wellness:: SodaStream offers a healthier alternative with less sugar, carbs and calories
• Big flavor portfolio: SodaStream provides over 100 hundred different flavors
• Environment-friendly: SodaStream uses water straight from the tap, avoids pollution from the production, packaging and transport of bottled beverages
• Convenient: No more lugging heavy bottles and 12-packs

2. Marketing Plan

Based on the survey we collect from different group of people in different ages, 15-25 years old are the group which most prefer to drink soda. Thus, our marketing plan is to promote the Sodastream in some colleges and universities. CSUF will be the first place we decided to start our product promotion. The exciting product promotion session will coming soon in August. People who decide to attend the activity and buy our soda maker during that time, you will get a super valuable gift package which include carbonators, carbonating bottles and sodamix flavors that is worth about $ 80. 

1. Our Product (SodaStream)

SodaStream 

Hello, everyone! Our marketing product is SodaStream soda maker. How this device works?  Basically, it forces carbon dioxide  gas (stored under pressure in a cylinder) into water, making it fizzy. Then, you can add in the flavor of your choice to make your favorite drink. 

Every device comes with a carbonating bottle. It is reusable and uniquely designed, so you can save up to 2000 bottles and cans a year using just one bottle. Also, every device comes with a Carbonator, it is the refillable gas cylinder that puts the bubbles in your drink. 

We believe this will be a very competitive product because almost everyone drinks soda, and SodaStream makes it cheaper, healthier, and even more environmentally friendly. Just like people can make their own cup of coffee at home with a coffee maker, we want people to be able to make their own soda at home with SodaStream.