We make a SWOT analysis to demonstrate the strengths, weakness, opportunities and threats about our product. This helps us to make our marketing plan and we also hope the following information can give you insight into our product.
Strengths
- At-home pop leader
- Big flavor portfolio
- Strong revenue growth
- Cost effective
- Environment friendly
- Overseas market
Weakness
- European concentration
- Small business units
- Competitive market
Opportunities
- Future expansion
- New product lines
- Effective marketing
Threats
- Future competition
- Loss of customer interest
- Headquarter (Israek--Middle East) Volatility
I think one way to combat the weakness of European concentration is to advertise more in America or other countries. I didn't really know SodaStream existed until this blog went up.
ReplyDeleteI agree with your opinion. Advertising is a really good market tool. I am surprised that most of your guys never heard abt this product. Our market is not only have sodastream, but also have yogurt machine and icecream machine. You can DIY some snacks in your home.
ReplyDelete