Friday, July 25, 2014

4. Our Competitors


In 2010, 20% of households in Sweden owned SodaStream machines as of 2010. In early 2012, SodaStream introduced SodaStream Source, a line of soda machines designed with a special emphasis on sustainability. SodaStream major competes with Cuisinart and SodaSparkle, and some other smaller companies.




Cuisinart:Cuisinart is the first Soda Stream alternative from a well known and respected brand name and wide retail distribution since the late 2012. Priced at $72, the machine is in stock now at Amazon, and other online outlets.


Below is a table that I have put together for your convenience in terms of product comparison.
Updated (5th June 2014): Sodastream has further reduced its price and is now even cheaper than cusinart soda maker.
Cuisinart Soda Makersoda maker for beginners 2Sodastream Soda Makersoda maker for beginners 1
Prices on AmazonUSD72USD81 USD69
Size of CO2 cartridgeMake 16 liters of sodaMake 60 liters of soda
Cost of replacing CO2 cartridgeUSD20USD15
Cost in terms of soda producedUSD1.25 (USD20/5.5)USD0.25 (USD15/60)
Where to replace CO2 cartridgeBed Bath and BeyondHardware store, Target,
Bed Bath & Beyond
Soda favors availableCurrently noneMore than 60






Soda Sparkle designed and created in Australia in 2012. The new SodaSparkle is a different style of device as compared to Cuisinart and SodaStream devices: it’s not a countertop appliance, but a smaller contraption comprised of a single-use CO2 cartridge that is screwed into a provided bottle, carbonating its contents. Soda Sparkle is currently sold in over 20 countries, including US, Canada, UK, Italy, Japan, Taiwan, Korea, Australia and New Zealand.
Soda Sparkle Soda Maker
SodaSparkle™ 1L Home Soda Maker with Natural Flavors
Sodastream Soda Makersoda maker for beginners 1
Prices on AmazonUSD50USD81 USD69
Size of CO2 cartridgeMake 1.3 liters of soda per small cartridge (x24)Make 60 liters of soda
Cost of replacing CO2 cartridgeUSD15USD15
Cost in terms of soda producedUSD2.73 (USD15/5.5)USD0.25 (USD15/60)
Where to replace CO2 cartridgeCan't be rechargeHardware store, Target,
Bed Bath & Beyond
Soda favors availableCurrently none (Coming up soon)More than 60

4 comments:

  1. Nice chart in terms of comparison. It's easy to see that the Sodastream would be more beneficial to consumers. The Sodastream is fairly priced, not too expensive and it has better quality than the other competitors, since it can make 60 liters of soda. I like the packaging and design of the Sodastream more too.

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  2. The charts are very helpful in seeing the differences between the competitors and SodaStream. Although the price of the product was more expensive at one point, the slash in price has made it more of a bargain than any of the other products. It costs less to replace the CO2 cartridge and is altogether less pricey. I think another advantage is its wide distribution. All in all, the competition does not look too strong.

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  3. Nice comparison of the soda stream and its competitors. The charts made it very easy to see that the soda stream is clearly the better option. I think the little extra cost would be worth it.

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  4. Comparison is a good way to present your product's advantages and to let customers know why they should buy your product. Nice Job!

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