9. Final Point

 Hi, Guys

It is so quickly that the entire class has finished and the marketing plan also went to the last part. We appretiate to the people who gave us recommendations and participated to the survey. It extremely help us a lot for collecting data and idea to provide a better marketing plan. Based on these information, we create a chart for promoting our product during its life cycle.

We hope all the groups operate their marketing strategies successfully!

8. Compare all home soda makers

Home Soda Makers

SodaStream soda makers are fashionable, fun, sleek and easy to use! SodaStream offers a wide variety of styles and colors to match any kitchen decor. All SodaStream models allow you to prepare great-tasting, fresh, fizzy beverages precisely to your taste - with no bottles, cans, electricity...and no clean-up. As part of our commitment to quality and satisfaction, we offer a 30-day money-back guarantee and a two-year manufacturer's warranty on all new soda makers. 


Also, many people point out that our product cannot be affordable by the group of people who will have interests on the soda maker, such as teenagers, college and university students. They need depend on their parents to pay for the products. However, if the children are really like to drink soda, parents will purchase the product because it will offer a much more healthy state for their children.

The following chart is comparison of all the home soda makers, it can help you choose which machine is the right one for you.

7. SWOT Analysis

SWOT Analysis

We make a SWOT analysis to demonstrate the strengths, weakness, opportunities and threats about our product. This helps us to make our marketing plan and we also hope the following information can give you insight into our product.

Strengths                                                                   

• At-home pop leader
• Big flavor portfolio
• Strong revenue growth
• Cost effective
• Environment friendly
• Overseas market

Weakness

• European concentration
• Small business units
• Competitive market

Opportunities

• Future expansion
• New product lines
• Effective marketing

Threats

• Future competition
• Loss of customer interest
• Headquarter (Israek--Middle East) Volatility